Beverage Daily

Beverage development company Imbibe has launched SweetSenseTM, a clean-label ingredient designed to optimize sweetness in beverages. The clean-label sweetening ingredient was developed in [...]

Vegetable-based, fermented, and animal-based beverages are all rising players in the savory drinks category as consumers look for simpler, more convenient ways to achieve their nutrition goals. [...]

A recent roundup of seven smoothie trends identified by beverage innovation center, Imbibe, shows that consumers are prioritizing health and wellness but with their own personalized spin. [...]

The future of functional beverages will focus on products that use ingredients that provide function naturally, rather than on products that are fortified with nutrients, Ilana Orlofsky, [...]

Andy Dratt, executive vice president of Imbibe, and Jeff Hilton, co-founder and CMO of BrandHive, sat down with BeverageDaily following their presentation at IFT in Chicago to talk more about the [...]

Interest in probiotics is skyrocketing and the friendly bugs are increasingly turning up in functional beverages. But what are the challenges of this delivery system and what are the solutions? [...]