Functional Beverages and Beyond: Trendy Ingredients and Benefits Consumers Demand

This 45-minute session will focus on the hottest trends that we see across both established and emerging beverage categories. The functional beverage category is projected to grow, and the innovation we witness comes in the form of increasingly sophisticated formulations that highlight newly discovered (or often re-discovered) benefits of ingredients. Functional beverages remain in the spotlight largely due to the health halo that surrounds them, and product hybrids that address the most sought-after functions are hitting the marketplace with a rapidity unlike we have ever seen. Throughout this session, we will explore both popular and less well-known ingredients, how these ingredients align with consumer demand, and how the market will change in the next several years.