Imbibe’s Executive Vice President, Andy Dratt, will be speaking at the SupplySide West 2016 workshop: “Sparking Beverage Innovation.” During this three-hour session, Dratt will focus on critical considerations and the unique challenges that functional ingredients present in beverage formulation. Three speakers will join Dratt and present current research substantiating beverage trends, hot ingredients and go to market strategies on October 5, 2016, at 1:30pm PDT.