Imbibe Shares Added Functional Ingredient Trends in Hydration Products
Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.
Flavor Drop: Fruit Punch & Tropical Punch
Fruit Punch is all grown up! This childhood favorite is bursting onto the scene in alcoholic drinks like spiked seltzers and even wine. White wine Fruit Punch is the fastest-growing combo, up a whopping 331%!
