Imbibe is Supporting Innovation Pipelines Beyond 2023 through Sustainability, Sustenance, and Sex
Imbibe predicts a focus on sustainable packaging and eco-friendly ingredients. Expect more products supporting breastfeeding post-formula shortages and a booming sexual wellness market, driven by pandemic-era openness about sexual health.
Flavor Drop: Peanut Butter Whiskey & Black Currant Lime
Peanut Butter Whiskey, like Skrewball’s, has exploded in popularity, boosting flavored whiskey sales by nearly 15%. This combination is a hit with consumers. Black Currant, a tangy berry with hints of grape, is another trending flavor.
