How Immune Health Benefits Help Probiotic Beverages Appeal to Diverse Consumer Groups with Imbibe
Probiotic drinks are surging in popularity as people focus more on self-care and immunity. Experts say COVID-19 heightened awareness of gut health, which is linked to immunity. Consumers are drinking probiotics to restore gut balance and boost their immune system.
Flavor Drop: Fauxgroni Sbagliato & Persimmon
Thanks to a viral TikTok video, searches for it spiked 501% the Negroni Sbagliato in a week. The original Negroni is also hot, with global searches up 21.5% in 2022.
Imbibe CCO, Andy Dratt, Explores Sustainability Initiatives and Better-For-You Formulation Challenges
Beverage trends are all about functionality (vitamins and benefits!), less sugar (72% try to limit it!), and plant-based options (plant protein is hot!). Andy Dratt at Imbibe says these trends will shape the next decade of beverage development.
