Category Insight: Clean Label Sweeteners Raise the Bar in Beverages

Laura Dembitzer, marketing director, Imbibe, said there are two distinct consumer groups at play in the carbonated drink and sports beverage markets.

Consumers who want to reduce their sugar intake and are “happy to do so via artificial sweeteners.”

The other is interested in clean label and natural sweeteners—and they’re even willing to sacrifice some taste to achieve their health goals.

To view the full slide show visit Food Insider Journal.

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