Why LaCroix sparkling water is suddenly everywhere

For the first few decades that LaCroix sparkling water existed, the Midwestern moms who drank it had it all to themselves. Long before the girls wearing “LaCroixs Over Boys” T-shirts [...]

Soft drink sales decline, craft soda has potential

For the past several years, the beverage industry has faced an evolution in consumer demand. A consumer drive toward maintaining overall health and wellness has impacted several categories, [...]

Pepsi Launches New Soda in Hot Category

PepsiCo (PEP – Get Report) will add another craft soda to its arsenal in an effort to add some pop to its soda business. This week, the beverage giant will begin rolling out its new 1893 [...]