What could impact the sports drinks category in 2021?

 In Press

Here’s what experts predict could shake up the sports drinks market in 2021.

The COVID-19 pandemic has had unexpected effects on every industry, and the sports drinks space is no exception. And contrary to what you might assume, not all of the disruptions have been bad. For instance: while consumers have indeed been staying away from gyms and brick-and-mortar stores, market analysts say other channels are showing strong activity that demonstrates a fundamental resilience in the sports drinks space.

Some of the trends that emerged in 2020 could be here to stay. Ahead, we look at a few significant sports drinks market changes that experts predict could further unfold this year.

Read the full article on Nutritional Outlook.