Boston Beer taps fast-growing beverage trend with hard seltzer line

 In Blog, Industry News

Dive Brief:

  • Boston Beer, maker of Sam Adams and Angry Orchard, released a new hard seltzer line called Truly Spiked & Sparkling to reach younger, health-conscious women and wine drinkers. The product is a 5% ABV, 100-calorie hard sparkling water in fruit flavors.

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