Relax. Consider Adaptogens in Your Next Beverage Project

 In Blog, Food & Beverage Trends

Consumers might not be very familiar with the term adaptogen, but they have almost definitely ingested an adaptogen throughout their lifetime. This group of herbs, plants and substances has long been commonplace in homeopathic medicines and supplements, but in the past couple of years, many are making their way into food and beverages.

Adaptogens get their name because they help our bodies adapt to stressful situations, by lowering our cortisol levels. The wide range of nutrients and benefits associated with adaptogens includes vitamins, minerals, aiding with digestive health, relaxation, and reducing pain and anxiety.

Here’s a breakdown of some of the most popular adaptogens and products/brands that are already leveraging this group of ingredients:

Ashwagandha – Also known as Indian ginseng, ashwagandha has been used to treat ailments including arthritis, anxiety, back pain, and chronic liver disease.

In the Marketplace: Blue Buddha, Crunk Energy Drink, Kevita Master Brew Kombucha, Suja Ginger Kombucha

Holy Basil (Tulsi) – Benefits associated with this herb include aiding with oral hygiene, stress reduction and may even help prevent infections.

honest tea tulsi

Market examples: Honest Tea Heavenly Lemon Tulsi, Wisdom of the Ancients Organic Yerba Mate Tulsi, Kona Coffee Leaf Tea Tulsi Berry

Lavender – This aromatic herb is often used topically as an essential oil, but offers similar stress reduction benefits when ingested. It is thought to minimize nervousness, act as a pain reliever and enhance blood circulation.

Market examples: Dry Sparkling Lavender, Kevita Lavender Melon Kombucha, So Good So You Lavender Nutte

Maca – this root, most readily available as a powder in the marketplace, is indigenous to Peru and is associated with a variety of health benefits. In addition to boosting energy/stamina, maca is high in Vitamin C and may also play a role in correcting hormone imbalance.

In the Marketplace: Numi Gratitude Tea, Califia Farms Maca-Nilla Almondmilk

Mushrooms – several mushrooms are considered adaptogens, including reishi, cordyceps, lion’s mane, maitake, shiitake. They are thought to offer immune support in addition to many other benefits.

In the Marketplace: Suja Peach Kombucha, GT’s Sparkling Probiotic Cider, Moon Juice Mushroom Adaptogenic Protein

Interested in developing a beverage that features adaptogens? Email us at to start the conversation.