Imbibe’s proprietary NonSense™ technology is a natural flavor that blocks off-notes and suppresses the perception of unwanted taste attributes. NonSense™ has been specifically designed to address the taste challenges commonly associated with ingredients like natural, non-nutritive sweeteners, proteins, vitamins, minerals and functional ingredients.

NonSense masks many unwanted taste attributes such as:

  1. Bitterness
  2. Astringency
  3. Rancidity
  4. Metallic off-notes
  5. Cardboard off-notes

Don’t compromise on a clean label. NonSense™ is made with a combination of essential oils and aroma compounds.

Learn more information about NonSense™ or Imbibe’s other proprietary flavor enhancing ingredients.