Consumers see smoothies as the best vehicle for health and functional benefit customization
A recent roundup of seven smoothie trends identified by beverage innovation center, Imbibe, shows that consumers are prioritizing health and wellness but with their own personalized spin.
According to Imbibe, among the trends in smoothies is the ability for health customization as consumers have the freedom to add in a range of functional ingredients that fit their taste preferences while meeting their personal health and diet regimen.
If you missed our smoothie trends, check them out here!
Original at BeverageDaily