Protein powder products: Differentiating in a crowded market
Mintel reports 86% of consumers limit sugar intake. Consumers seek sweet flavors with less sugar, avoiding artificial additives. Stevia emerges as a leading alternative to meet these demands.
Beverage Trends Abound at Natural Products Expo West
This year’s Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.
#Trendspotting: Permissible Indulgence
Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free “milkshakes” provide indulgent treats.
#Trendspotting: 2019 Flavor Trends
Beverage trends in 2020 focus on globally inspired flavors (yuzu, dragon fruit, Latin American spices), floral flavors (hibiscus, lavender, elderflower), nostalgic flavors (s’mores, rootbeer float, pancake), and mocktails with cocktail flavors.
All about Allulose: A Potential Option for Sugar Reduction
Sugar reduction remains a hot topic, driving interest in alternatives like Allulose. Stevia remains popular, but Allulose may gain ground, particularly in low-sugar formulations.
Plant-water category gets creative
The bottled water category maintains its lead in the beverage market, driven by consumers shifting from sugary drinks. Plant waters emerge as a healthier alternative, perceived as natural and nutrient-rich.
Criteria for World Beverage Innovation Awards 2019 from Aparna Oak, Director of Flavor Innovation
Innovation in beverages reflects consumer desire for experiences, from convenient “meal in a bottle” options to globally inspired flavors. Trends include ancient wisdom ingredients, fermented beverages for gut health, and the rise of plant-based options.
Consider Adding Flavored, Sparkling Water to your Product Line
Imbibe offers advice on entering the market, highlighting new brands like Limitless (Chicago), Waterloo (Austin), Bubbl’r (Madison), Big Swig (Austin), Nixie (San Francisco), and Pep Talk (Minneapolis).
Organic Flavors: Change is Coming (This Winter)
The term “organic” is now federally regulated, ensuring produce is grown without synthetic pesticides or fertilizers, and processed foods contain no artificial additives or GMOs.
#Trendspotting: Permissible Indulgence
Mocktails appeal to sober-curious millennials. Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free “milkshakes” provide indulgent treats.