Permissible indulgence is a sweet spot for consumers
Health and wellness are important to consumers, but it can be challenging to say no to indulgences that offer a positive experience even if they don’t support lifestyle goals. Mintel found that [...]
Supercharged foods and beverages for athletes
Supplements have been a staple of sports nutrition, but athletes and active consumers are looking to pare down the pill intake and get even more exercise and recovery nutrients from foods and [...]
Flavor Trends in Beverage Development and Beyond: Part 1
We think about flavor a lot at Imbibe. A product developer and flavor scientist are assigned to every project that comes in and they work in tandem to create the custom flavors (and often other [...]
Functional beverage trends highlight better-for-you ingredients
Functional beverages exist for so many need states that it almost seems like science fiction. Need and energy boost? Want brighter, tighter skin? Can’t relax? A beverage can help. Consumers [...]
