Nootropics: The not so new beverage buzzword of 2019

According to the Alzheimer’s Association, someone develops Alzheimer’s disease every 65 seconds, reinforcing that cognitive health – from mood to memory is of paramount concern to consumers [...]

#Trendspotting: Philly

Coffee and Tea Trends

Natural sourcing and respective health benefits of coffee and tea — along with the versatility products can offer by incorporating functional ingredients, exciting flavors, and novel brewing [...]

Coffee + Tea or Cofftea: a new Beverage Segment?

With the new industry standard necessitating the hybridization of beverage categories and functional benefits (e.g. tea infused sparkling water, juice + soda, juice + water, energy + metabolism [...]

The consumer is always right: Energy and sports beverage trends

Active consumers want hyper-personalized products that will improve energy and performance and help them achieve their ideal body composition. A growing number of sports beverage products include [...]

Imbibe Releases Trend Insights from Expo West

(Niles, Illinois) April 3, 2019 – Imbibe, an industry-leading beverage development company focused on formulating and commercializing cutting-edge products, released a report on beverage trends [...]

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