Sweet potatoes for hydration According to the company, the new product’s star ingredient, sweet potato juice from concentrate, contains naturally occurring electrolytes and glucose (serving [...]

Imbibe and Chicago Section IFT hosted a discussion with three of Chicago’s hottest food bloggers to learn their secrets to Chicago’s food scene, building a loyal social media following, and [...]

Once upon a time, a latte was espresso and steamed milk. Today, not only are there at least a dozen dairy and non-dairy options for milk, but coffee isn’t even essential to a latte. The [...]

Drinking a beverage is a multi-sensory experience, starting with sight. Consumers associate the color of a beverage primarily with taste profile, but depending on color intensity it can also flag [...]

Health and wellness was one of the top trends driving new product innovation in 2017. Sugar reduction, functional health benefits and sustainability also had a strong influence on new food and [...]

(Niles, Illinois) November 28, 2017 – Imbibe announced today the launch of the company’s Food and Beverage Insights podcast. Episodes will feature insights, statistics, and more about the most [...]