Up Mountain Switchel, a six-year-old beverage company started in Vermont is continuing its path of reinvigorating a heritage recipe with its most recent product launch, Original Swizzle, a [...]

We’ve come across several lists of predictions for 2017 trends, so we decided to put together a compilation, curated by Imbibe. We are beverage experts, developing beverage flavors and [...]

Natural function, an extremely relevant theme in the food and beverage industry, has no clear definition. Perhaps not surprisingly, the FDA also doesn’t define “natural” or “functional food”, but [...]

Prepared Foods talks with Ilana Orlofsky, marketing coordinator for Imbibe, a Niles, Ill., contract new beverage development company. Prepared Foods: What are the top beverage trends, to date? [...]

This past year was all about clean labels and free from claims in the food and beverage industry. 2016 will be all about drinking for health. Consumers will be focused on transparency, the brand [...]