…For the same timeframe, Cola was the largest sub-segment, with sales of $13 billion, an increase of 12.6 percent; Citrus, at $4.6 billion and an 8.7 percent increase; Pepper, which saw a [...]

The shrinking carbonated soft drinks market is a cause of concern for soda makers and PepsiCo is now experimenting with new concepts to make soda a premium and trendy drink. The company plans to [...]

Since our beginnings in 1963, Imbibe has focused relentlessly on mastering the art of carbonated soft drinks. This wide ranging category features a handful of “core” flavor types (like cola, root [...]