Imbibe Shares Added Functional Ingredient Trends in Hydration Products

Hydration drinks are exhibiting moderate growth, with data from Innova Market Insights (The Netherlands) showing an annual growth rate of 6% over the last five years. Consumers are increasingly [...]

Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products

“Have you had your rocket fuel today?” The intake of caffeine—mostly through coffee—is a regular occurrence in most Americans’ lives. But with it comes a host of unpleasant side effects: [...]

The Making of a Plant-Based Beverage and how Imbibe can Help

Plant-based proteins can deliver bitterness, astringency, and sulfuric, metallic, and cardboard notes while lacking the bulk and richness associated with traditional dairy drinks. Plant-based [...]