Mainstream consumers are eyeing sports nutrition more and more

Market analysts from Mintel and Euromonitor presented the latest findings of sports category trends at the Ingredient Marketplace show in Orlando this past weekend. Categories in the packaged [...]

Critical Insights on the Sports Nutrition Consumer

According to Mintel, the 2014 US sales of protein beverages was $9.1 billion and Sports Nutrition Powders and RTD products make up over 50% of that market share. This is a rapidly growing segment [...]