#Trendspotting: Sweet Options

Where function and flavor meet

According to Merriam-Webster, a botanical is a substance derived from a plant used as “medicinal preparation or a flavoring agent. that is especially common in skin and hair products. [...]

Botanical Trend Continues to Blossom

Botanical flavors are popping up in products from coffee to Slurpees. Driving the trend is consumer demand for healthy, natural and functional ingredients as well as receptiveness to [...]

Natural, flavorful botanicals create appetite for superfruits

The term “superfood” has been bandied about the beverage industry in reference to products containing nutrient-rich fruits like blueberries, pomegranate and cranberry, which increasingly have [...]

Trending functional ingredients for gut health beverages

According to Innova Market Insights, 19 percent of all functional drinks launched in 2017 had a digestive/gut health claim. That percentage is expected to increase over the next several years, [...]

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