Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and Younger

Connecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger than 16 years, as regulators and researchers raise concerns about the negative health impact of [...]

Imbibe Shares Added Functional Ingredient Trends in Hydration Products

Hydration drinks are exhibiting moderate growth, with data from Innova Market Insights (The Netherlands) showing an annual growth rate of 6% over the last five years. Consumers are increasingly [...]

Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products

“Have you had your rocket fuel today?” The intake of caffeine—mostly through coffee—is a regular occurrence in most Americans’ lives. But with it comes a host of unpleasant side effects: [...]

Functional coffees and teas keep percolating with innovation

If ever a pair of beverages were built for the current moment, it’d look a lot like the duo of coffee and tea. Plant-based, inherently healthful, steeped in tradition: One would be [...]

Sexier citrus and true-to-fruit beverage flavor trends

Flavors such as yuzu, key lime, calamansi, kumquat, hibiscus, ginger and turmeric are among the leading citrus and botanical options in beverage innovation. The variety of flavors emerging in the [...]