Balancing the Bar with the rise of Teetotalers

There are a myriad of better-for-you alcoholic options presently available at happy hours. A few examples: spiked seltzer, low-cal, perfectly portioned wine or spirit based cocktails, hard [...]

How to Make Your Mark in the Growing Health and Wellness Category

The explosion of the better-for-you food movement means that today’s consumers have more choices than ever before. How can health and wellness food and beverage manufacturers stand out in an [...]

Webinar: Beverage Trend Spotlight: Coffee & Tea

Webinar: Beverage Trend Spotlight Coffee & Tea from Imbibe on Vimeo. Marketing Manager Ilana Orlofsky will present on key trends influencing the coffee and tea categories, and strategies for [...]

Key Considerations for Using Ginger in Your Product

Ginger has exploded as a flavor and a functional ingredient. Consumers are craving spicy and exotic flavors, so they’re embracing the heat that comes from real ginger juice. Ginger is also one of [...]

Ginger provides value-added benefits to beverages

Cultivated as a spice since ancient times, ginger has become well-known for its medicinal health benefits and ability to boost bone health, strengthen the immune system and aid in digestion, [...]

Functional Ingredients to Watch