How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage

Formulating to please both young palates and parents’ values is no easy feat, but creative food and beverage brands are making headway. General initiatives for committing to healthier lifestyles [...]

Consumers have cognitive health on the mind

Individuals are challenged daily to balance work, home and recreation, which is why it’s normal to feel distracted, unmotivated or too tired to concentrate at times. Many consumers wish to [...]

Branding for Cognitive Health: A Benefit in High Demand

In a recent survey by Beverage Industry magazine, industry professionals reported that cognitive health was a hot beverage trend in 2016, with 66% of consumers putting as much importance on a [...]