Challenges and Strategies for Navigating Clean Label

If you ask industry professionals for a definition of clean label, you will receive a variety of responses. I think many would agree, however, that the clean label movement is proliferating within the food and beverage industry, and that its increasing momentum is not without its challenges.

Implementing a clean label supply chain isn’t something that can be achieved quickly given the many barriers, including regulatory hurdles, cost, lead times and capacity. It is critical to involve your operations/supply chain team every step along the way, since this growing movement is a bit of a moving target and frequent changes without communication can lead to a breakdown.

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