Mainstream consumers are eyeing sports nutrition more and more

MaFunctional Beverages, Mintel, Market Research, Sports Nutritionrket analysts from Mintel and Euromonitor presented the latest findings of sports category trends at the Ingredient Marketplace show in Orlando this past weekend.

Categories in the packaged food and beverage industry continue to blur, and according to market analyses, more packaged products are aiming to please active consumers.

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