Heavy Lifting

body building, protein, enhanced waters, juice blends, nut milks, iced coffees, powdered protein

Source: BevNet.com

Long associated with bodybuilders and serious athletes, protein drinks have in recent years drawn surging interest from a broad spectrum of consumers. Demand for the beverages is being driven by an increasingly health-conscious population that embraces protein for its efficacy in building and maintaining muscle, workout recovery, boosting metabolism and weight management.

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