#Trendspotting Cold Brew Coffee
Coffee that’s brewed in cold water yields a slightly sweeter and less acidic brew, which has contributed to the growth of the sub-segment of coffee: cold-brew. Sometimes blended with other beverages, or used as a base, beverage flavors in this category include Chai, Toasted Coconut, Mexican Vanilla, Mocha, Salted Caramel, and Almond Maple.
Mintel reports cold brew sales jumped 580% between 2011 and 2016.
WHAT’S NEXT FOR COLD BREW
Cold brew coffee is making its way into craft cocktails and mocktails in the foodservice industry.
While the cold brew coffee market is very saturated, there is still room for brands to innovate.