Educational Workshops by Imbibe

Critical Market Insights for Food and Beverage Professionals

Imbibe gives presentations that educate brand managers, marketers, product developers, and senior decision makers on various topics in the food and beverage industry. From packaging trends to unique flavor combinations to regulatory issues, we cover it all. Some of our most popular presentations are listed below.

To book a workshop, please email thedrinktank@imbibeinc.com.

Consumer Confusion: Navigating Regulatory Issues & Marketing Claims

Consumer Confusion: Navigating Regulatory Issues & Marketing Claims

Understand issues in case studies of products and how you can make the label claims you want, differentiate with label claims and comply with the Code of Federal Regulation

Flavor Forecast

Flavor Forecast

Trends in the flavor industry and what categories are forecasted to grow

What Drives the Millennial Consumer

What Drives the Millennial Consumer

How to optimize product formulation to tap into the largest consumer block in US history

Epic Beverage Failures

Epic Beverage Failures

Why the launch failed and what can we learn from it

Beverage Development & Formulation

Beverage Development & Formulation

How to take a product from concept to commercialization

Developing Products for Private Label & Store Brands

Developing Products for Private Label & Store Brands

Learn how to adapt product offerings and cater to changing consumer preferences in order to compete with the leading national brands

hot today gone tomorrow

Hot Today, Gone Tomorrow

How to distinguish between fads and trends in order to formulate products for long-term success

The Flavor of Coffee: From Bean to Cup

The Flavor of Coffee: From Bean to Cup

Understanding the science of coffee can offer insights into other applications and techniques for improved product development. Bean origin, roast degree, brew method and more…

Superfruit Spotlights

Superfruit Spotlights

Learn how you can combine the world’s superhero ingredients with more well-known flavor profiles to create truly inventive new market products

Beverage Trends in Food Service Applications

Beverage Trends in Food Service Applications

Purchasing behaviors, flavor profiles, and format trends sweeping the nation’s largest food service chains. See the difference between developing for the shelf and the counter

Business Implications of Product Requests

Business Implications of Product Requests

How to shorten time to market and minimize opportunity costs by making better decisions earlier in the R&D process

The Protein Craze

The Protein Craze

Trends in the protein category. What’s in, what’s growing, and what’s coming next…

To book a workshop, please email thedrinktank@imbibeinc.com.