Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and Younger

Connecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger than 16 years, as regulators and researchers raise concerns about the negative health impact of [...]

Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products

“Have you had your rocket fuel today?” The intake of caffeine—mostly through coffee—is a regular occurrence in most Americans’ lives. But with it comes a host of unpleasant side effects: [...]

Popping with Flavor: Imbibe Shares Boba Beverage Trends, Tastes to Keep an Eye On

As consumers look for sweet flavors and tantalizing textures, many are turning to bubble teas (boba) for a unique sensory experience, creating an opportunity to innovate around flavor in the RTD [...]