IMBIBE MAKING STRIDES IN INNOVATION FOR PROTEIN BEVERAGE CATEGORY

(Niles, Illinois) Nov. 13, 2017 – Protein containing beverages are one of the fastest growing beverage types, and Imbibe’s Beverage Developers are pushing the envelope to create even more novel [...]

Chocolate’s mass consumer appeal resonates in beverages

Depending on the application, ready-to-drink (RTD) beverages more frequently contain chocolate flavors or extracts, while cocoa powder is more common in powdered beverages, says Ilana Orlofsky, [...]

The Seeds of Beverage Innovation

At Niles, Ill.-based Imbibe, marketing manager Ilana Orlofsky concurred with Mr. Averbook that protein drinks are “no longer relegated for the elite athlete.” She identified protein [...]

Natural, clean-label trends drive upswing in botanicals

As more consumers take a back-to-nature approach to their health and nutrition, recognizable, plant-based botanical ingredients like green tea, guarana, turmeric, acai, vanilla and ginger are [...]

Introducing SweetSenseTM

Elevate your sense of sweet! SweetSenseTM was designed through Imbibe’s unique approach to ingredient system formulation, leveraging our expertise in both beverage development and [...]