Mushrooms, collagen, and MCT oil top Imbibe 2018 ingredient trend predictions

Consumers are taking a holistic approach to their health, which is why beverage development company Imbibe predicts that the top beverage ingredients in 2018 will be ones with cognitive, immune, [...]

‘Bitter is better’ in growing fermented beverage market, Imbibe says

Vegetable-based, fermented, and animal-based beverages are all rising players in the savory drinks category as consumers look for simpler, more convenient ways to achieve their nutrition goals. [...]

IFT 2016: Simplicity and transparency in beverage packaging are here to stay

Andy Dratt, executive vice president of Imbibe, and Jeff Hilton, co-founder and CMO of BrandHive, sat down with BeverageDaily following their presentation at IFT in Chicago to talk more about the [...]

page 1 of 2