Our Process

Imbibe’s distinctive approach to product development considers the physical realities of production, while inspiring innovation in flavor, function and form.

Conceive

It all starts with an idea.
(A beverage concept designed by you)

New Product

Concept Description
100%
Pricing Considerations
100%
Flavor Type
100%
Color Type
100%
Preservative Requirements
100%
Processing Requirements
100%
Serving Size for Nutritional Info
100%
Calorie Limitations
100%
Sweetener Restrictions
100%
Regulatory Restrictions
100%
Packaging Requirements
100%

Once the product is defined, it’s time for our experts to get to work.

Create

Every beverage application is unique and therefore requires its very own flavor system in order to achieve the desired results.

With the Imbibe Approach

FLAVOR
CHEMIST

product developer process
product developer with flavor chemist

PRODUCT DEVELOPER

The flavor chemist and product developer work side by side to develop both the flavor and finished beverage formula at the same time.

During this process…

flavor chemist process
The flavor chemist may add unique flavor compounds and top notes directly to the beverage…
product developer manipulating ingredients
while the product developer is manipulating levels of other higher percentage ingredients.

The two work together to get things exactly right.

PILOT
PLANT

pilot plant process
technical services quality assurance

TECHNICAL
SERVICES

Our pilot plant processes the beverage to simulate production at the real manufacturing plant…
and our technical services team ensures that the product complies with all the regulatory requirements.

Now it’s time for you to evaluate the product. Our team will repeat the steps above until the beverage tastes exactly how you want it to.

Commercialize

Once you’re completely satisfied, it’s time to commercialize the product.

shelf life testing

Shelf-Life Testing

copacker selection

Co-Packer Selection

plant trial

Plant Trial

regulatory compliance

Regulatory Compliance

Production

post launch support

Post-Launch Support

This results in a better product, delivered faster.