#Trendspotting – Enhanced Waters

  Global sales for enhanced water grew 21% in 2016. Beverage flavors include combinations like coconut and pineapple, starfruit and green tea, strawberry and lime, and lemon and cayenne. [...]

Raise a Glass to Innovative Fruit and Vegetable Beverages

Remember Tang? The orange-flavored/orange-colored instant powdered beverage was a breakfast staple for generations of Americans. A vintage 1959 television commercial promoted the beverage as “the [...]

How Are Flavors Born?

Imbibe’s flavor chemists possess a sophisticated understanding of their craft, which is developing compelling custom flavors for our clients. They recently worked with our talented creative team [...]

The Protein Beverage Landscape

The protein ingredient market has experienced substantial growth over the last decade, and is showing no signs of slowing down. The U.S. protein drink market is expected to reach $6.7 billion by [...]

Whey 2 Be! introduces ‘cold pressed whey protein cookies

Bars, beverages, meat snacks — as the conventional protein segments crowd, newcomers are coming up with new delivery formats to stand out from the crowd. Whey 2 B! is bringing cold-pressed [...]