Global sales for enhanced water grew 21% in 2016. Beverage flavors include combinations like coconut and pineapple, starfruit and green tea, strawberry and lime, and lemon and cayenne. [...]

Remember Tang? The orange-flavored/orange-colored instant powdered beverage was a breakfast staple for generations of Americans. A vintage 1959 television commercial promoted the beverage as “the [...]

Imbibe’s flavor chemists possess a sophisticated understanding of their craft, which is developing compelling custom flavors for our clients. They recently worked with our talented creative team [...]

The protein ingredient market has experienced substantial growth over the last decade, and is showing no signs of slowing down. The U.S. protein drink market is expected to reach $6.7 billion by [...]

Chicago has some top spots to check out the latest beverage trends and product innovations. Here is a preview of some places you might visit on an Imbibe trend walk around Chicago: Pickwick [...]

Bars, beverages, meat snacks — as the conventional protein segments crowd, newcomers are coming up with new delivery formats to stand out from the crowd. Whey 2 B! is bringing cold-pressed [...]