Those who know Imbibers well, know that as a whole, we are intrepid in our approach to beverage development, but this characteristic extends beyond the lab. Recently, one of our Imbibers showed [...]

You may remember the debut of ReBar, our custom beverage development bar, at the end of last year. To the left, you can get a closer look at some of the ingredients that our R&D team uses [...]

Of the many novel beverages that launched in the past year, La Colombe’s Draft Latte, a nitrous-oxide infused ready-to-drink coffee, stands out to Laura Dembitzer, marketing director of beverage [...]

Check out more of our #TrendSpotting here.

Retail sales of energy drinks are expected to reach $16.1 billion by 2019. Red Bull remains the leader in dollars with nearly $3 billion in sales (according to IRI), though the category continues [...]

One of the food and beverage categories that is experiencing the largest growth right now is plant-based products; it’s actually experiencing growth at a faster rate than the food and beverage [...]