Disruption, innovation, creativity go hand-in-hand with food and beverage startups. Disruptive products and product categories have shaken major manufacturers’ hold on the industry and [...]

Consumer demands are trending towards simplicity and authenticity in flavors, packaging, and ingredients, according to Andy Dratt, executive vice president of Illinois based Imbibe (a [...]

Probiotics: The trend started in yogurt and kefir but has extended into food, beverage, and even condiments. Dairy, chocolate and sugar are now fortified with probiotics. Market examples: Sugar [...]

Heading to IFT 2016 in Chicago? Check out Imbibe’s speaking engagements at McCormick Place: Sunday, July 17 | 2 pm Joe Farinella, VP of R&D Expect the Unexpected: Lessons Learned from a [...]

Consumers have become more open to new flavors and innovations as interest in health and wellness and consuming natural and organic products continues to grow. Beverage-makers have utilized many [...]

According to Mintel, the 2014 US sales of protein beverages was $9.1 billion and Sports Nutrition Powders and RTD products make up over 50% of that market share. This is a rapidly growing segment [...]